What we do
Our work uses consumer insights, data, clinical expertise, and multicultural marketing to connect aesthetics brands to the wishes and needs of diverse patients.
In aesthetics, this means going beyond representation in communications to truly cater to patient needs. We work to understand the clinical and behavioral barriers, patient and provider needs, and work to close the information gaps and improving the experiences for patients and the doctors that treat them.
Building Brand Relevance
Clinically
Culturally
The Skin-Equality Project
Despite being the largest organ of the human body, we under cater for and under-represent skin of color in clinical trials and marketing.
Part of our mission involves clinical trial recruitment of diverse patients, training for providers around their needs and recruitment of diverse clinical trial investigators